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Some Basics About Web Site Marketing
Frequently Asked Questions
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Frequently Asked Questions

The following  information has been provided in the spirit of fair business practice.  No claim is made of absolute authority, nor legal statute.  The sole purpose of this information is to help viewers understand the basics of starting a web site and to serve as a reference tool.

Table of Contents

  1. How do I get started?
  2. What is a domain name or web address and where can I find one?
  3. Why can't I just use my free web space to build a web site for my business?
  4. Who owns the domain name (web address)?
  5. What is most important?
  6. I'm starting a new business when should I think about a web site?
  7. Common Terms

How do I get started?

You'll need to:

  • Know who your audience will be

  • Decide if your Web Site will be for the purpose of selling a product or service or an information resource

  • Purchase a  Domain Name (Web Address)

  • Select a Web Hosting Company - get references or a personal referral,  if it's not a nationally well known firm.  Understand the features of the web package regarding space [the maximum size your web site can be], traffic allowances, shopping cart and security features [if you plan to sell a product on-line] and their technical support structure.

These are just a few of the basics.  Wolf On Web offers a free 1 hour initial consultation.  Call today: 805.733.5329 or email Beverly@wolfonweb.com.

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What is a domain name or web site address and where can I find one?

Domain name, or "web address" is like a piece of electronic real estate; it is your Internet identity.  

Domain names (web addresses) may be secured through a Domain Registration Service, an Internet Service Provider [ISP], commonly referred to as a "hosting" company or with the assistance of a web designer.

Examples: www.wolfonweb.com


The "www" portion of the address stands for "world wide web".  The next portion is your actual domain name (web address).  If you find your first choice taken -- you may modify the selection by choosing a variation on the "dot extension" -- the .com or .net or .org etcetera.

SPECIAL NOTE:  Avoid symbols in your URL: ampersand (&), percent sign (%), equals sign (=), dollar sign ($) or question mark (?). They will clutter your web address and some Search Engine Spiders will not recognize them.

To explore available domain names options click here >>> FIND A DOMAIN NAME

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Why can't I just use my free web space to build a web site for my business?

That is an option available to you, but it would be like comparing a lemonade stand on the corner to a retail juice bar in a mall -- how much traffic and visibility will you get?  When you promote your business web site address as www.abcbears.com it will make one impression while http://home.earthlink.net/~abcbears will make quite another.  Personal web pages typically have design and traffic limitations and some search engines will not allow them to be submitted for review.

SPECIAL NOTE:  This does not mean that a search engine will not find a personal page and post it if the right query is submitted.

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Who owns the domain name (web address)?

Most web hosting companies will offer to secure your domain name (web address) in their hosting packages.  Some web designers may also offer to secure this on your behalf. I caution new web site owners to proceed with knowledge -- if you choose to register a domain name through a hosting company or through a web designer, be absolutely sure that you will be the "registered owner" of that domain name (web address) before you continue to do business with that company.

There are a few unscrupulous companies out there who will gladly include your domain name for "no charge" or a "very small fee" as part of their hosting package or design services.  My warning to you is make sure they have not registered themselves as the owner of your web site address.  This may not seem like a big deal until you experience problems or lack of service with that company and choose to want to move your site -- guess what -- they own the rights to your web site address and can now hold it hostage to either retain your business or perhaps choose to sell it back to you at some outrageous fee.

This is not the practice of most companies, for obvious reasons it's bad for business in the long run.  If you already have a domain name and would like to confirm who the registered owner of the site is click here >>> WHOIS or WHOIS.NET.

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What is most important?

Keeping your audience in mind.  The biggest web site, fanciest programming or flashiest graphics are worth nothing if the user of the web site missed your message.  If you like to review some guiding points click here >>>PLANNING TIPS.

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I'm starting a new business, when should I think about a web site?

A web site can be an invaluable tool in launching a new business, it gives you a  forum to literally be able to communicate World Wide!  You can create beautiful "electronic" brochures or catalogs that can be available to millions.  In many cases, for businesses just  getting started this investment is more cost effective than printing conventional brochures and catalogs.

With that said, I'd like to make it clear that just building a web site without using traditional marketing methods will not guarantee success.  You must promote the web site address or URL on everything related to your business i.e. business cards, letterhead, envelopes, brochures, catalogs, data sheets, in all advertising including newspapers, magazines and on billboards,  in radio spots, in your television advertising and on all press releases. Additionally, the web site address needs to be submitted to Search Engines.

One of the key benefits of including a web site in your marketing and communications plan, it that you can change it quickly -- adding new products, services, photographs, promotions, newsworthy announcements -- for pennies on what it may cost to re- print and mail replacement brochures and catalogs.

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Common Terms

Bitmap (BMP)

These images can be too large to send via e-mail and are not practical for use in web designs unless converted to a GIF or JPEG.
TECHNICAL DEFINITION:  The standard graphics file format on Windows compatible computers.  Bitmap graphics support 24-bit color and can be saved for Windows or OS/2 systems.  

Browser  or
Web Browser

Software that interprets the markup of files in HTML, formats them into Web pages, and displays them to the user.  Some browsers can also permit users to send and receive e-mail, read newsgroups, and play sound or video files that are embedded in Web documents.


Click here for a web friendly color chart: WebColorChart



A component that keeps track of the number of visitors to a World Wide Web site.


A manual entry database system -- Yahoo and the Open Directory both are "directories".  Internet directories hire people to group all submitted sites into categories, such as Santa Barbara restaurants.


A methods of protecting the files and programs on one network from users on another network.  A firewall blocks unwanted access to a protected network.  A company will typically install a firewall to give users access to the Internet while protecting their internal information.

Frames Page

A page that divides a Web Browser's window into different areas called frames that can independently display sever Web pages.


(File Transfer Protocol) The Internet service that transfers files from one computer to another over a standard phone lines.


(Graphic Interchange Format) A graphics file format commonly used to display color graphics on the World Wide Web.  GIF is a compressed format, designed to minimize file transfer time over standard phone lines.


(Hypertext Markup Language)  The standard markup language used for documents on the World Wide Web.  HTML language uses tags to indicate how Web Browsers should display page elements such as text and graphics, and how Web Browsers should respond to users actions such as hyperlink activation by means of a key press or mouse click.


(Hypertext Transfer Protocol)  The Internet protocol that enables Web Browsers to retrieve information from World Wide Web servers.


A pointer from text, from a picture or a graphic, or from an image map to a page or file on the World Wide Web.  Also called link.


The worldwide collection of computers, networks and gateways that use TCP/IP protocols to communicate with one another.
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Internet Service Provider.  A business that supplies Internet connectivity services to individuals, businesses and other organizations.  Some ISP's are large national or multinational corporations that offer access in many locations, while others are limited to a specific city or region.


A general purpose programming language created by Sun Microsystems.


A scripting language developed by Netscape Communications and Sun Microsystems, Inc.


(Joint Photographic Experts Group) A graphics file format used to display high-resolution color graphics on the World Wide Web.  This is the best electronic format for photographs that are to be added to a web site.


An HTML tag that must appear in the head portion of the page.  META tags supply information about a page but do not affect its appearance.  A standard META tag, "generator." is used to indicate the type of editor that created the HTML page.  For more information click here >>> META TAGS


A collection of graphical or textual buttons containing hyperlinks to pages that are part of the same web structure.

Search Engine

A search engine is a database system designed to index internet addresses. The typical search engine contains a special program often called a spider (sometimes called a "bot" or "crawler"), the spider accepts a URL, it then goes to that website and retrieves a copy of the file found there. 

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Server or Host

A computer that offers services on a network.  On the World Wide Web, a server is a computer that runs the Web server software that responds to HTTP protocol requests.  Also called host.


A small representation of a picture on a Web page, usually containing a hyperlink to a full-size version of the graphic.  Thumbnails are used to help web pages with many pictures and/or graphics to load more quickly in a Web Browser.


Uniform Resource Locators: A string that supplies the Internet address of a Web site or resource on the World Wide Web., along with the protocol by which the site or resource is accessed.  The most common URL type is http://, which gives the Internet address of a Web page.

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World Wide Web: The total set of interlinked hypertext documents residing on HTTP servers all over the world.  Documents on the World Wide Web are called pages or Web Pages, which are written in HTML and identified by URL's that specify the particular computer and path name by which a file can be accessed and transmitted.


An individual who develops, monitors, and manages web
sites on the World Wide Web.

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Copyright 2006 Wolf On Web. All rights reserved.
Revised: September 10, 2018 .